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/25 Items Completed
Check off items as you complete them to track your progress
Google Business Profile Audit
Points 1-8: Foundation of local search success
1. Profile Completeness and Accuracy HIGH
Verify every field contains accurate, complete information. Check business name consistency, address formatting matches website exactly, and phone numbers connect to actual business line.
2. Category Optimization HIGH
Review primary and secondary categories for accuracy and relevance. Primary category should match main service offering, secondary categories capture additional services.
3. Business Description Quality MEDIUM
Optimize 750-character business description for keywords, unique value proposition, and compelling call-to-action while highlighting local market differentiation.
4. Visual Content Strategy MEDIUM
Audit photos/videos for quality and relevance. Include exterior shots, interior photos, service demonstrations, team photos, and customer results.
5. Review Management System HIGH
Analyze review acquisition rate, response consistency, and reputation management. Calculate monthly review velocity and evaluate response quality.
6. Q&A Optimization LOW
Actively manage Questions & Answers section. Proactively add FAQs with optimized answers and monitor/respond to new questions promptly.
7. Insights and Performance Tracking MEDIUM
Review GBP insights for customer behavior patterns, peak search times, and effective content types. Use data to optimize posting schedule and strategy.
8. Local SEO Integration MEDIUM
Ensure GBP integrates with broader local SEO strategy. Verify connections to Google Analytics, Google Ads, and website local optimization.
Website Local SEO Audit
Points 9-16: On-page optimization for local search
9. Local Landing Page Optimization HIGH
Create dedicated pages for each service area with location-keyword combinations, unique area content, and clear contact information.
10. Schema Markup Implementation MEDIUM
Check proper local business schema markup throughout website. Ensure structured data matches GBP information exactly for consistency signals.
11. NAP Consistency Site-Wide HIGH
Audit Name, Address, Phone consistency across every website page. Check headers, footers, contact pages for exact GBP matches.
12. Mobile Optimization for Local Search HIGH
Test mobile experience for 78% of local searches. Verify fast loading, easy navigation, and prominent contact information display.
13. Local Content Quality and Relevance MEDIUM
Review content for local relevance and optimization. Address local customer needs, reference local landmarks, demonstrate community involvement.
14. Contact Information Prominence MEDIUM
Ensure easy access to contact information. Clickable phone numbers, map-linked addresses, and accessible contact forms within two clicks.
15. Service Area Page Strategy MEDIUM
Create comprehensive service area pages with local needs content, area-specific keywords, and relevant local information for each served location.
16. Local Internal Linking Structure LOW
Review internal linking for local SEO support. Create topic clusters linking service pages to area pages and relevant local content.
Citation and Online Presence Audit
Points 17-21: Building local authority and consistency
17. Citation Consistency Analysis HIGH
Audit business citations across major directories for NAP consistency using tools like Whitespark or BrightLocal to identify and fix inconsistencies.
18. Industry-Specific Directory Presence MEDIUM
Evaluate presence in industry-relevant directories and associations. Identify authoritative directories for your field and ensure optimized listings.
19. Local Community Listings MEDIUM
Check presence in local directories, chambers of commerce, and area-specific business listings for hyperlocal authority signals.
20. Social Media Local Optimization MEDIUM
Audit social profiles for local optimization. Facebook pages with location info, LinkedIn with local expertise, Instagram with community involvement.
21. Review Platform Optimization MEDIUM
Assess presence across relevant review platforms beyond Google. Yelp, Facebook, industry-specific sites with consistent information and active management.
Technical and Performance Audit
Points 22-25: Advanced optimization and ROI measurement
22. Local Search Performance Analysis MEDIUM
Review local search rankings for target keywords across different locations. Track comprehensive visibility and identify missing opportunities by area.
23. Competitor Local SEO Analysis LOW
Analyze top local competitors' strategies. Examine their GBP, citations, content approaches, and keyword targeting to identify opportunity gaps.
24. Local Traffic and Conversion Analysis MEDIUM
Analyze website analytics for local traffic patterns, conversion rates, and customer behavior. Identify top-performing local keywords and pages.
25. Local SEO ROI Assessment LOW
Calculate ROI from local SEO efforts by tracking leads from organic local search, cost per lead, and customer lifetime value from local customers.
📝 Implementation Notes & Action Items
Ready to Transform Your Local Search Presence?
Use this checklist quarterly to maintain your competitive edge and drive sustained local business growth.
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